Why work with Context Stratagem?
The adult beverage industry is experiencing unprecedented challenges as consumer buying habits, along with their relationships to Brands are changing - and sales are dropping.
With every competitor having similar tasting experiences, similar 'signature' events (dinners and music), and similar membership benefits - relying on the status quo isn't a strategy; it's a gamble.
Who we work with:
Small to mid-sized beverage producers:
​Specialty: Wineries & Distilleries
Breweries
Cidery/ Meadery
Sparkling Water
Mocktails
Soft Drinks
Cannabis:
Dispensaries
CBD/THC Beverages
Regional & State Winery Associations
Tourism Boards (with strong winery presence)
Limited Client base:
We pride ourselves on being intentionally small and highly focused. By limiting the number of clients, we work with at any given time, we ensure every partnership receives our undivided care and expertise.
Learn how we work and engage with prospective clients:
Or review some case studies:
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What we do:
Wineries/Distilleries/Breweries
Crafting Distinctive Brands
​Our industry expertise ensures our clients have the right strategies in place for growth, market positioning and operational efficiency.
We focus on refining sales and marketing processes, branding and expanding customer reach. We help clients build a loyal customer base and set themselves apart in a competitive marketplace.
What excited about:
Generative AI & Psychographics
Leveraging data into loyal customers
Shifting from basic demographics to developing psychographic profiles of current and prospective customers based on the client's Brand Identity.
Then leveraging Generative AI tools to produce engaging, tailored content and marketing strategies that resonate with customers' interests, lifestyles, attitudes, and values. This approach enables clients to foster long-term relationships with customers in a rapidly changing and unpredictable market.
State of the Adult Beverage Industry: summer 2025
Do you have a plan?
The adult beverage industry is in a state of upheaval and change. Almost all segments of the alcohol industry declined or were flat in Q1 and Q2 2025. Multinational conglomerates are 'adjusting' their portfolios, while many small and midsized producers face closings, chapter 11s, mergers, and consolidations.
Not only are consumer buying habits changing but their affinity and loyalty relationships to brands are also changing.
Traditional business models and marketing tactics used by many small to mid-sized producers are outdated and often not aligned with evolving customer profiles and psychographic preferences.
What's your strategy to differentiate?
Tourism Boards and Regional & State Beverage Associations serve several vital roles for their members and region. One role is to provide 'macro' and 'micro' actionable insights about 'customers' that come to their regions. So that members can leverage that information to boost customer traffic and revenue; ultimately benefiting their regions growth.
Identifying potential new customers in both well-served markets and potential/growing markets, while understanding ways to continue to connect with existing customers has become a game of who has the best data.
How well do you know your 'visitors' demographic and psychographic profiles?